Hon’ble Prime Minister Shri Narendra Modi instituted the Ministry for Skill Development and Entrepreneurship with the vision to harness the power of our youth by making them skilled and empowering them to not only become self-employed but create jobs for others also.

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OPINION : 11/09/2019 : 1902.
SUB : Youth Entrepreneurship : An emerging trend in India
REF : 16 Aug 2019, PMINDIA
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Hon’ble Prime Minister Shri Narendra Modi instituted the Ministry for Skill Development and Entrepreneurship with the vision to harness the power of our youth by making them skilled and empowering them to not only become self-employed but create jobs for others also.

According to statistics, 54% of our population is under the age of 35 and close to 15 million enter the workforce every year. The only way through which enough jobs can be created for such a huge populous, consistently, is by creating an environment for entrepreneurship and innovation. The young innovative minds that we see around us; and government and industry initiatives which are there to promote innovation and entrepreneurship, India will soon be much up in the global entrepreneurship rankings.

India has become an emerging market for global investors and entrepreneurship is majorly contributing to the country’s economy. A stable business environment, market-oriented reforms and key initiatives like Make in India, Digital India, Mudra Yojana, Atal Innovation Mission, 59 minute loan, Stand up India and Start-Up India are encouraging aspiring and ambitious young Indians. Also, with the number of incubators increasing by 40% every year, startups are staring at a bright future.

These flagship programmes are addressing various elements of entrepreneurship ecosystem including organising grand challenges, funding support, creation of new incubators and capacity building of existing incubators, ease of doing business, tax benefits. Apart from the high technology and advanced innovation based entrepreneurship, Government is equally supportive of large scale entrepreneurship based on continuous/incremental innovation or existing know how. This entrepreneurial ecosystem has the largest potential to create employment across sectors and geographies for all socio-economic categories of our youth Within this ecosystem, Government is equally committed to support women and SC/ST Communities, people from Difficult Areas and Divyang Jan for entrepreneurship promotion. Ministry of Skill Development and Entrepreneurship plays an important role to promote this large scale entrepreneurial ecosystem, together with the Skill development initiatives for entrepreneurship.

Ministry has undertaken consistent and strategically planned efforts to promote entrepreneurship and provide necessary support to skilled candidates interested in starting their enterprise. As a first step, Common Norms for Skill Development 2015 recognises self employment at par with placement as outcome benchmark of skill trainings. Additionally, a 20 hr mandatory module on entrepreneurial training has been included in short term skill training programme. Further, Pradhan Mantri Kaushal Kendras have been converted to Entrepreneurship Hubs to facilitate entrepreneurship in the district by providing interested trainees mentoring and handholding support.

Ministry has also collaborated with Department of Financial Services, SIDBI, Rural Self Employment Training Institutes (RSETIs) and Civil Society organisations like DeAsra to impart the knowledge base on enterprise start-up, mentorship and handholding and to facilitate credit linkages.

Towards creating the favourable environment for entrepreneurship, Ministry has instituted National Entrepreneurship Awards to recognize and honour outstanding young first generation entrepreneurs and organizations/individuals committed for entrepreneurship development.  The Awards has been expanded to make the scheme more inclusive by honouring entrepreneurs from varied socio-economic backgrounds across sectors from all the geographies of the country.


To facilitate better participation in the Award competition, enterprises have been categorised into three sections based on initial investments as under :

Up to ₹1 Lakh
Above ₹1 Lakh to ₹10 Lakh
Above ₹10 Lakh to ₹1 Crore

The call application is open from 01st August to 10th September 2019 on www.neas.gov.in,  where Award details and application forms are also given.
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 NOTE : 1. Top 10 New Generation Successful Entrepreneurs of India

 Strawberry Branding : Soundarya Durgumahanti


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India has a long convention of successful entrepreneurs, yet with its own distinct flavor. Rather than the Generation X, who are attempting to climb the corporate ladder since Baby Boomers aren’t resigning as right on time as arranged, the individuals who fall under Generation Y have been making their income in inventive ways. And, that means entrepreneurship for them.  Still, the harsh truth of any independent company falling flat haunts many entrepreneurs even in the best of times. Of all the examples of overcoming adversity you have known about, likely the most enchanting ones are those where young entrepreneurs put their mark on this misconception. This article will show a portion of India’s blooming entrepreneurs and hope it will inspire you and help you understand that it’s never past the point of giving up or never too soon to seek after your dreams of being an entrepreneur.

here are the top 10 new generation successful entrepreneurs of India.

1. Ritesh Agarwal

Ritesh Agarwal’s entrepreneurial journey is one of the most successful entrepreneur stories in India. After dropping out of college, he launched his first start-up Oravel Stays, which was a budget hotel chain that provided B&B. And that elevated to OYO rooms from when he realized no other service offered a room for a budget traveler. Begun with only 11 rooms in a Gurgaon hotel, OYO rooms is now a hub for elite hotel stays with 65000 rooms in about 5500 properties across India.

2. Kunal Shah

Freecharge, the popular platform which revolutionized the online recharge framework with three-step revives alongside giving offers of the same esteem was the brainchild of Kunal Shah and Sandeep Tandon. The organization was established in 2010 and was as of late procured by Snapdeal.

3. Sridhar Vembu

Zoho is a household name for corporates now and Sridhar Vembu is the man behind it. He started his journey with AdvetNet.Inc which was a network equipment seller. AdvetNet.Inc was not so popular initially but with the passage of time, it transformed into a revolutionary online program provider and applications provider, and then to Zoho. Now, Zoho gives tough competition to MNCs like Google, Oracle, and Microsoft in providing SAAS services.

4. Azhar Iqbal

Azhar Iqbal dropped out in his 4th year of college(seventh semester). He made news by introducing News in Shorts the one and only app which cuts to the chase delivering only vital details in a news to all those lazy people and even to those who don’t have enough to go through all of them. The app makes sure that each news is conveyed in less than 60 words. Got a minute to spare? Keep up with the world with news in shorts. It started as a Facebook page and now it has made its share of fame so well that it received INR25 Cr in funding three months back.

5. Vijay Shekhar Sharma

From being a small-town boy from Aligarh who bought second-hand tech magazines to the founder of one of India’s most trusted technology brands, Vijay Shekhar Sharma has come a long way. After passing out from college, he started his first company- ‘XS Communications’, a college-based startup that created Content Management Systems, which was being used by major publications including The Indian Express. While trying to set up (One97 Communications) Paytm, Vijay once ended up with a loan of Rs. 8 lakhs, which got him into a vicious cycle of unpayable debt. Vijay’s investors were not confident about the idea of a mobile-first consumer service that would cater to the masses, while India’s telecom infrastructure was improving in 2010. He personally put $2 Mn at stake to finally launch the brand. The rest, as they say, is history.

5. Sachin Bansal

For every shopaholic in India, Flipkart is the new shopping destination. Sachin Bansal, the mastermind behind the idea, created an internet shopping revolution along with Binny Bansal and Flipkart took birth as the first e-commerce website in India.

7. Sandeep Aggarwal

A sequential business person, Sandeep Aggarwal is the author and CEO at Droom, an online commercial center for purchasing and moving vehicles – be it autos, bicycles, bikes, superbikes, supercars, vintage vehicles, vintage bikes, bikes, etc. Established in April 2014, the completely value-based platform likewise sells some vehicle administrations including vehicle care and itemizing, auto assessment, roadside help, guarantee, and protection listed by the third-party vendors. He is also the co-founder of Shopclues.com – India’s originally managed marketplace.

8. Shradha Sharma

YourStory founder Shradha Sharma wanted to narrate the tale of Entrepreneurs like her to the world and there her brainchild transformed into reality. YourStory now has 72,000 articles to credit and is the most influential platform for StartUps in India today. It has 10 million engaged readers every month.

9. Nandan Reddy

Nandan Reddy along with his mate Sriharsha Majety changed the way India eats. They both started with Bundle, a logistics aggregator, which connected SMEs to courier service providers. A year later, when the business was doing pretty well, they shifted their focus to the foodservice industry when Swiggy, the food delivery app rolled out into reality. Since its inception, Swiggy has rapidly grown to become a leader in the Indian food delivery sector by consistently shrinking delivery timelines and improving customer experience.

10. Phanindra Sama

RedBus has made booking bus tickets way easier than before and it all started when its founder, Phanindra Sama could not go home for Diwali due to the notorious Bangalore traffic. He realized some key issues with the then-existing bus model and found the internet as the best medium for solving these issues by putting together information on a platform where customers could access it easily and take better decisions. By April 2014 RedBus launched hotel booking powered by Ibibo Group’s followed by redbus teaming up with Uber.

Nothing can compare to the encouragement to youngsters more than reading the success stories of these visionary entrepreneurs. The journey has not been comfortable with strikes, shortage of labor and workforce, policy changes, corruption, and economic slowdowns. Still, they started from nothing and rose to the top of the game over the years in the Indian growth history. At Strawberry Branding, we salute these young achievers and hope they continue to inspire us to drive success.

While setting up a StartUp is one phase, branding it accordingly to reach out to your customer audience is another herculean task. Strawberry Branding provides all the requisite branding services to scale up your business. Feel free to get in touch with us at hello@strawberrybranding.com.
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NOTE : 2. Mom Entrepreneurs : Rakesh Gandla

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Mothers in India have emerged as a force to reckon with in every possible field and are forging ahead with confidence. A friend, confidant, teacher, nagger, and boss, a complete multi-tasker, mothers can be everywhere at once. Some of these women are mom entrepreneurs who wish to be their own boss and manage their lives on their own terms. This Mothers’ Day, we have compiled a list of mom entrepreneurs of India, who are not only mothers but also great leaders and entrepreneurs.

1. Meena Bindra – Biba Apparels

Seeing the opportunity for women’s north Indian ethnic wear in the market and liked to dabble in good design, Meena Bindra started a small tailoring outfit for women’s garments from her Mumbai home when her husband had a posting there, way back in 1988, which was later named Biba. She started with designing and getting 40 salwar suits tailored, and sold them from home.

Today, Biba Apparels has a company with an annual sales turnover of Rs 650 crore. Being a mother of two, Bindra gets involved in designing various lines that the company launches every season. Today, Biba has emerged as a market leader in the women’s ethnic wear market, with her son Siddharth, 40, at the helm as managing director. With 275 stores now, it will tap the franchise route to reach small towns and cities. With such passion for her dream and the consistency she had throughout, Meena Bindra tops our Mothers’ Day mom entrepreneurs of India list for teaching young moms that motherhood is only a phase, not a hurdle that stops you from pursuing your dreams.

2. Ekta Kapoor- Balaji Telefilms Pvt. Ltd. 

Ekta Kapoor, the queen of soap operas in India, is one woman who needs no introduction! She is the founder and managing director of Balaji Telefilms Pvt. Ltd and its digital media channel ALT BALAJI. Having completed over 15,000 hours of television content since inception; there is no single soul in this country or for that matter in the continent who has the guts to compete with her. And quite frankly; by single-handedly earning her stature in the industry, Ekta is an unmatchable example for the entire woman race along with all the aspiring young creative minds and entrepreneurs too!

With such a bold personality that can shake up the man’s world, Ekta Kapoor takes the second place in our Mothers’ Day mom entrepreneurs of India list.

3. Suchi Mukherjee- Limeroad

Before Suchi Mukherjee moved to India and set up e-commerce fashion website LimeRoad, she was involved in scaling up technology businesses in the UK, having held top jobs at eBay, Skype, and Gumtree. LimeRoad was the inception of an idea that came to the former investment banker after the birth of her son Aadit when she was on maternity leave. With the concept in place for a women’s online lifestyle platform, where one could access the vast array of amazing products, the challenge of turning entrepreneur with two young children to take care of had just started.

From leaving behind her son who was a few months old then, and daughter Myra in London with her husband, and traveling every month to India for 15 days, it was a tough year for the family.  And while she knows that there are many ‘mom things’ she misses in trying to be a successful entrepreneur, being a parent, on the other hand, gives her an enormous corpus of learning on dealing with people.

Life always has something in store for us. It depends upon how you overcome the hurdles to reach your happiness. For being an optimistic mom, Suchi Mukherjee takes the third place in our Mothers’ Day mom entrepreneurs of India list

4. Rupali Ambegaonkar- Tea Culture of the World

Rupali gave up her flourishing career in the medical profession when she had a daughter. After being a homemaker for five years, she got motivated to start something on her own during her sabbatical. That was when she came up with the idea of the Tea Culture of the World.

TCW Pvt Ltd is a contemporary tea brand that brings the exotic and finest whole leaf tea blends from India and around the world. Today, TCW Tea Pvt Ltd has a presence in over 200 stores across top retailers and an ever-growing loyal customer base. Dr. Rupali aims to grow her business in India and overseas.

Rupali sacrificed her profession to beget her passion. For taking risks and being a gutsy mom, Rupali Ambegaonkar takes the fourth place in our Mothers’ Day mom entrepreneurs of India list

5. Mehak Mirza Prabhu- Jhumritalaiya

Mehak Mirza Prabhu is one of the most popular open mic storytellers. Her life has been a roller coaster ride since the age of 19 years when her entire family met with a brutal accident, and she instantly grew up. Her all dreams of higher studies were shattered into pieces. She has been the sole owner of her father’s ad agency since that time. She has launched a website which serves as an online storytelling platform Jhumritalaiya, a blogger at Half Baked Beans, an emerging Delhi based publishing giant, and a mother of a cute daughter too. Being a single mother, she has been an inspiration for many including her daughter and other artists in her niche. Women are not just powerful but extremely creative and talented, and she stands as an epitome of this phrase.

For standing up against all obstacles and fighting against the conventional norms, Mehak Mirza Prabhu takes the fifth place in our Mothers’ Day mom entrepreneurs of India list.

These amazing mom entrepreneurs of India have left no stone unturned to become successful at their ventures. They kept pursuing their passion without worrying about the judging eyes of society. These marvelous moms are proof that one can have both and strike a perfect work-life balance. Let this Mothers’ Day not only be an occasion for your children to show their love. Dig up that unlived passion of yours and shower some love on it. Happy Mothers’ Day to all the moms in the world.  
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The Prime Minister, Shri Narendra Modi addressing the 14th Conference of Parties COP 14 United Nations Convention to Combat Desertification, at India Expo Centre & Mart, Greater Noida on September 09, 2019.

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JAY HIND
JAY BHARATHAM
VANDHE MATHARAM
BHARAT MATHA KI JAY

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